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Leading influences on consumer purchase decision in selected Asian countries in 2022, by generation

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Source

Release date

September 2022

Region

Asia

Survey time period

2022

Number of respondents

1,635 respondents

Age group

18 years and older

Special properties

from India, Malaysia, Indonesia, and Singapore

Citation formats

Leading influences on consumer purchase decision Asia 2022, by generation

Published by
F. Watty,
Nov 28, 2022

According to a survey from 2022, the purchase decisions of ** percent of the respondents in India, Malaysia, Indonesia, and Singapore were impacted by what other consumers said on social media. Gen Z consumers were more influenced by what other consumers said on social media, at ** percent, while only percent of baby boomers were impacted by it in 2022.

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