According to a survey from 2022, bad experiences were the leading factor for Gen Z consumers in Asia to switch from their favorite brands, at ** percent. In comparison, quality deterioration was the leading factor that persuaded Millennials in selected Asian countries to switch from their favorite brands in 2022.
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Marketing in Asia. (September 6, 2022). Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia. "Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation." Chart. September 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia. (2022). Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia. "Leading Factors That Persuade Consumers to Switch from Their Favorite Brands in Selected Asian Countries in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Sep 2022, /statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia, Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/ (last visited July 27, 2026)
Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation [Graph], Marketing in Asia, September 6, 2022. [Online]. Available: /statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
