| Characteristic | Social media influencers | Family members | Friends | Celebrities | Business people | In-store sales assistants | Colleagues | Sports people and athletes | Journalists | Politicians | Other | Nothing/No one |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
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Source
Sources
Release date
July 2021
More information
Region
Asia, APAC
Survey time period
March 26 to April 14, 2021
Number of respondents
10,158 respondents
Special properties
who shop online at least once a month
Supplementary notes
Original question: "Who influences you most about what you'd like to buy?"
Citation formats
