According to a survey carried out in the United States in 2021, taking advantage of sales or the best deals of the season was the leading reason to shop in-store on Black Friday - about in *** of respondents shopped in brick-and-mortar stores for this reason. Approximately a quarter of American shoppers stated overall excitement of the day was their main reason for shopping.
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Deloitte. (November 23, 2021). Why consumers plan to shop in-store on Black Friday in the United States in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. "Why consumers plan to shop in-store on Black Friday in the United States in 2021." Chart. November 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. (2021). Why consumers plan to shop in-store on Black Friday in the United States in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. "Why Consumers Plan to Shop In-store on Black Friday in The United States in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2021, /statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte, Why consumers plan to shop in-store on Black Friday in the United States in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/ (last visited August 05, 2026)
Why consumers plan to shop in-store on Black Friday in the United States in 2021 [Graph], Deloitte, November 23, 2021. [Online]. Available: /statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
