The source explains that dressing up here refers to both costumes and formal and party outfits.
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,540, and a minimum of 1,000 respondents for each country was included.
The date of release is the date of access.
Citation formats
Consumers dressing up for New Year's Eve in the U.S. 2022, by generation
In a 2022 survey of consumers in the United States, millennials were the most likely of any generation to dress up for New Year's Eve, whether that was in a costume or formal and party wear. Gen Z followed closely behind.
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Klarna. (December 7, 2022). Share of consumers who think they will dress up for New Year's Eve in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1350846/new-year-s-eve-dress-up-plans-us/
Klarna. "Share of consumers who think they will dress up for New Year's Eve in the United States in 2022, by generation." Chart. December 7, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1350846/new-year-s-eve-dress-up-plans-us/
Klarna. (2022). Share of consumers who think they will dress up for New Year's Eve in the United States in 2022, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1350846/new-year-s-eve-dress-up-plans-us/
Klarna. "Share of Consumers Who Think They Will Dress up for New Year's Eve in The United States in 2022, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Dec 2022, /statistics/1350846/new-year-s-eve-dress-up-plans-us/
Klarna, Share of consumers who think they will dress up for New Year's Eve in the United States in 2022, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1350846/new-year-s-eve-dress-up-plans-us/ (last visited July 31, 2026)
Share of consumers who think they will dress up for New Year's Eve in the United States in 2022, by generation [Graph], Klarna, December 7, 2022. [Online]. Available: /statistics/1350846/new-year-s-eve-dress-up-plans-us/