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Companies creating or improving their direct-to-consumer (D2C) sales channels worldwide in 2022, by investment type

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Source

Release date

January 2022

Region

Worldwide

Survey time period

November 2021

Number of respondents

100 senior executives*

Supplementary notes

* From mostly multinational companies with a revenue of over one billion U.S. dollars. Executives from companies in the following industries: apparel, household goods, food and beverage, and personal care.

Citation formats

Investment in D2C channels among companies worldwide 2022

Published by
Yihan Ma,
Nov 23, 2022
According to ** percent of senior executives, their multinational companies would significantly invest in direct-to-consumer (D2C) sales channels in 2022. Around ** percent would moderately invest in creating or improving their D2C channels, while eleven percent would invest minimally. A mere one percent of companies would not invest in D2C.
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