In 2021, almost 70 percent of surveyed Europeans reported that the products' price was the most significant factor when shopping for gifts online. Other key aspects included the products' quality (52 percent) and the delivery speed (46 percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
TGM Research. (December 20, 2021). Factors that influence online gift purchase decisions in Europe in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1342956/most-valued-online-gift-shopping-factors-in-europe/
TGM Research. "Factors that influence online gift purchase decisions in Europe in 2021." Chart. December 20, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1342956/most-valued-online-gift-shopping-factors-in-europe/
TGM Research. (2021). Factors that influence online gift purchase decisions in Europe in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1342956/most-valued-online-gift-shopping-factors-in-europe/
TGM Research. "Factors That Influence Online Gift Purchase Decisions in Europe in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Dec 2021, /statistics/1342956/most-valued-online-gift-shopping-factors-in-europe/
TGM Research, Factors that influence online gift purchase decisions in Europe in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1342956/most-valued-online-gift-shopping-factors-in-europe/ (last visited July 31, 2026)
Factors that influence online gift purchase decisions in Europe in 2021 [Graph], TGM Research, December 20, 2021. [Online]. Available: /statistics/1342956/most-valued-online-gift-shopping-factors-in-europe/