According to a survey conducted in India between 2020 and 2021, ** percent of the online retail spending was from urban regions of the South Asian country in 2021. However, ** percent of online shoppers were estimated to be from rural areas by 2030.
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BCG India. (June 27, 2022). Share of online retail spending in India in 2021, with estimates until 2030, by area [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1339224/india-online-retail-spending-share-by-area/
BCG India. "Share of online retail spending in India in 2021, with estimates until 2030, by area." Chart. June 27, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1339224/india-online-retail-spending-share-by-area/
BCG India. (2022). Share of online retail spending in India in 2021, with estimates until 2030, by area. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1339224/india-online-retail-spending-share-by-area/
BCG India. "Share of Online Retail Spending in India in 2021, with Estimates until 2030, by Area." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jun 2022, /statistics/1339224/india-online-retail-spending-share-by-area/
BCG India, Share of online retail spending in India in 2021, with estimates until 2030, by area ÌÇÐÄÆÆ½â°æ, /statistics/1339224/india-online-retail-spending-share-by-area/ (last visited July 23, 2026)
Share of online retail spending in India in 2021, with estimates until 2030, by area [Graph], BCG India, June 27, 2022. [Online]. Available: /statistics/1339224/india-online-retail-spending-share-by-area/