| Characteristic | 16 to 24 years old | 25 to 34 years old | 35 to 44 years old | 45 to 54 years old | 55 years old and above |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
July 2022
More information
Region
India
Survey time period
June 12 to 30, 2022
Number of respondents
31,436 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original survey question:
Which of the following describes best how you plan to shop in the future?
Webrooming is researching and comparing the product online and making the purchase in offline channels.
Showrooming is researching and comparing the product in physical shops and making the purchase online.
The survey was conducted among
15,687 respondents aged 16 to 24 years old,
9,509 respondents aged 25 to 34 years old,
4,002 respondents aged 35 to 44 years old,
1,491 respondents aged 45 to 54 years old,
747 respondents aged 55 years and above.
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