In 2021, the majority of consumers ** percent preferred purchasing through the hybrid channel which includes both online and brick and motor. In comparison, percent chose online-only and brick and motor only channels respectively.
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Inc42. (January 30, 2023). Preferred cross channel during shopping across India in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1372896/india-cross-channel-shopping-preference/
Inc42. "Preferred cross channel during shopping across India in 2021." Chart. January 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1372896/india-cross-channel-shopping-preference/
Inc42. (2023). Preferred cross channel during shopping across India in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1372896/india-cross-channel-shopping-preference/
Inc42. "Preferred Cross Channel during Shopping across India in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2023, /statistics/1372896/india-cross-channel-shopping-preference/
Inc42, Preferred cross channel during shopping across India in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1372896/india-cross-channel-shopping-preference/ (last visited July 23, 2026)
Preferred cross channel during shopping across India in 2021 [Graph], Inc42, January 30, 2023. [Online]. Available: /statistics/1372896/india-cross-channel-shopping-preference/
