The figures might not add up to 100 due to rounding.
Metro = population greater than 4 million.
Tier 1 = population between 1 million and 4 million.
Tier 2 = population between 500,000 and 1 million.
Tier 3 = population between 100,000 and 500,000.
Tier 4 = population between 50,000 and 100,000
Citation formats
Share of urban online shoppers in India 2021-2030, by city tier
According to a survey conducted in India between 2020 and 2021, ** percent of the urban online shoppers were from metro regions of the south Asian country in 2021. However, lower-tier cities such as tier two, three, and four were estimated to form the major share of urban online shoppers by 2030.
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BCG India. (June 27, 2022). Share of urban online shoppers in India in 2021, with estimates until 2030, by city tier [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1339206/india-urban-online-shoppers-share-by-city-tier/
BCG India. "Share of urban online shoppers in India in 2021, with estimates until 2030, by city tier." Chart. June 27, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1339206/india-urban-online-shoppers-share-by-city-tier/
BCG India. (2022). Share of urban online shoppers in India in 2021, with estimates until 2030, by city tier. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1339206/india-urban-online-shoppers-share-by-city-tier/
BCG India. "Share of Urban Online Shoppers in India in 2021, with Estimates until 2030, by City Tier." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jun 2022, /statistics/1339206/india-urban-online-shoppers-share-by-city-tier/
BCG India, Share of urban online shoppers in India in 2021, with estimates until 2030, by city tier ÌÇÐÄÆÆ½â°æ, /statistics/1339206/india-urban-online-shoppers-share-by-city-tier/ (last visited July 31, 2026)
Share of urban online shoppers in India in 2021, with estimates until 2030, by city tier [Graph], BCG India, June 27, 2022. [Online]. Available: /statistics/1339206/india-urban-online-shoppers-share-by-city-tier/