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Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age

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Source

Release date

September 2022

Region

India

Survey time period

February and March 2022

Number of respondents

1,000 respondents

Citation formats

Main sources of knowledge for Buy Now Pay Later (BNPL) services India 2022, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 27, 2022
According to a survey from 2022, just over three-fourths of Indian consumers aged between 25 and 44 years became aware of Buy Now, Pay Later (BNPL) services via social media. Older consumers between the age of 45 and 54 years followed closely behind with ** percent. Digital stores providing BNPL services were the second-most important source of knowledge for the payment service among consumers.
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
Buy now
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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