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Largest BNPL markets worldwide 2025, by transaction value
China had by far the largest BNPL market worldwide in 2025, with total transaction value reaching billion U.S. dollars. This is according to a market model released in the first quarter of 2026. Based on the model, the U.S. ranked second, with a transaction value of billion U.S. dollars. Germany and the United Kingdom followed as the largest European markets, while India ranked fifth.
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ÌÇÐÄÆƽâ°æ, & PayNXT360. (May 18, 2026). Largest buy now, pay later (BNPL) markets worldwide in 2025, by transaction value (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1661436/largest-bnpl-markets-worldwide/
ÌÇÐÄÆƽâ°æ, und PayNXT360. "Largest buy now, pay later (BNPL) markets worldwide in 2025, by transaction value (in million U.S. dollars)." Chart. May 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1661436/largest-bnpl-markets-worldwide/
ÌÇÐÄÆƽâ°æ, PayNXT360. (2026). Largest buy now, pay later (BNPL) markets worldwide in 2025, by transaction value (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1661436/largest-bnpl-markets-worldwide/
ÌÇÐÄÆƽâ°æ, and PayNXT360. "Largest Buy Now, Pay Later (Bnpl) Markets Worldwide in 2025, by Transaction Value (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2026, /statistics/1661436/largest-bnpl-markets-worldwide/
ÌÇÐÄÆƽâ°æ & PayNXT360, Largest buy now, pay later (BNPL) markets worldwide in 2025, by transaction value (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1661436/largest-bnpl-markets-worldwide/ (last visited July 20, 2026)
Largest buy now, pay later (BNPL) markets worldwide in 2025, by transaction value (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, & PayNXT360, May 18, 2026. [Online]. Available: /statistics/1661436/largest-bnpl-markets-worldwide/
