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Share of consumers paying with Buy Now, Pay Later (BNPL) method in the last 12 months in the Asia-Pacific region as of March 2024, by selected country

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Sources

Age group

18-64 years

Supplementary notes

Survey question: Have you used any Buy now, pay later options for purchases in the past 12 months?

Respondent counts:

India: 4,032 (respondents aged 18 to 54 years)

Australia: 2,015 

Japan: 2,033 

South Korea: 2,027  

China: 4,024 

Citation formats

Share of consumers paying with BNPL APAC 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, May 13, 2025

According to the ÌÇÐÄÆƽâ°æ global consumer survey, as of March 2024, around ** percent of respondents in India and China reported using Buy Now, Pay Later (BNPL) for purchases in the last 12 months. In comparison, only around ** percent of respondents in Japan reported purchasing with BNPL in the last 12 months.

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