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Share of buy now, pay later (BNPL) users that mentioned the following reasons to use that technology in the United States from 2022 to 2025

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Source

Release date

June 2026

Region

United States

Survey time period

October 17 to October 28, 2025

Number of respondents

12,934 respondents

Age group

18 years and older

Special properties

Consumers, the source specifically states the respondents were adults

Method of interview

Questionnaire

Supplementary notes

Figures prior to 2025 were collected from previous publications. 

Citation formats

Reasons to use buy now, pay later (BNPL) in the U.S. 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 20, 2026

In October 2025, more than **** of buy now, pay later (BNPL) users in the U.S. did so to make purchases that did not fit in their budget. This is according to a consumer survey held in the country in late 2025 but released in the middle of 2026. Market modeling estimates that BNPL spending in the United States would be about ** percent higher in 2026 than in 2025.  Since 2023, consumers have been looking for payment alternatives. This growth can be seen in the monthly app installs of certain BNPL providers in the United States.

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Topics

BNPL (Buy Now, Pay Later)Online shopping behavior in the United StatesFintechPayPalApple Pay
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Access limited to Free Statistics. Premium Statistics are not included.
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Buy now
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