A 2025 survey held in the United States found that 93 percent of responding adults said it was important to them that the news they got came from journalists or reporters who were honest. Popularity was the trait they were least concerned with.
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Pew Research Center. (August 20, 2025). Most important personal traits of journalists according to news consumers in the United States as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center. "Most important personal traits of journalists according to news consumers in the United States as of April 2025." Chart. August 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center. (2025). Most important personal traits of journalists according to news consumers in the United States as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center. "Most Important Personal Traits of Journalists According to News Consumers in The United States as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2025, /statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center, Most important personal traits of journalists according to news consumers in the United States as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1478391/journalists-traits-important-to-audiences-us/ (last visited July 20, 2026)
Most important personal traits of journalists according to news consumers in the United States as of April 2025 [Graph], Pew Research Center, August 20, 2025. [Online]. Available: /statistics/1478391/journalists-traits-important-to-audiences-us/
