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Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars)

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Source

Release date

July 2022

Region

United States

Survey time period

June 8, 2022 to July 13, 2022

Citation formats

Snapchat weekly IAP spending in the U.S. 2022

Published by Thuy D., Aug 16, 2022
At the end of June 2022, Snapchat launched its subscription service Snapchat+ which gives users in selected markets the possibility to access premium features and functionalities. In the first week of July, in-app purchase spending on Snapchat experienced a staggering increase in the United States, with users generating approximately *** million U.S. dollars in revenue for the popular social messaging app. In recent years, subscription plans for social media platforms have become increasingly popular, with the most popular subscription apps reaching *** billion U.S. dollars in revenues generated in the United States in 2021.
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