In 2021, the combined in-app spending from users in the United States on virtual goods and subscriptions to mobile gaming reached billion U.S. dollars. Spending on virtual goods made up ** percent of the total in-app spending for mobile gamers, while subscriptions generated approximately *** million U.S. dollars during the examined year. The value of in-app subscription spending in the United States is expected to increase to over *** million dollars by the end of 2026, while virtual goods spending is expected to reach billion U.S. dollars during the same year.
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eMarketer. (April 25, 2022). In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer. "In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars)." Chart. April 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer. (2022). In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer. "In-app Spending on Subscription and Virtual Goods in Mobile Games in The United States from 2020 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2022, /statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer, In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1317223/us-iap-gaming-subscription-virtual-goods/ (last visited July 15, 2026)
In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars) [Graph], eMarketer, April 25, 2022. [Online]. Available: /statistics/1317223/us-iap-gaming-subscription-virtual-goods/
