As of September 2021, only *** percent of apps on the Google Play Store needed an upfront payment for downloading and using the app. By comparison, approximately *** percent of apps on the Apple App Stores were paid apps. In recent years, in-app purchase (IAP) or subscription have become the most popular app monetization methods, despite the majority of apps available on the two leading app stores still being free for users. Approximately **** percent of apps in the Apple App Store offered subscriptions and in-app payment options in the examined period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Appfigures. (September 24, 2021). Distribution of apps in the Apple App Store and in the Google Play Store worldwide as of September 2021, by monetization method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1269868/distribution-of-apps-worldwide-by-monetization-method/
Appfigures. "Distribution of apps in the Apple App Store and in the Google Play Store worldwide as of September 2021, by monetization method." Chart. September 24, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1269868/distribution-of-apps-worldwide-by-monetization-method/
Appfigures. (2021). Distribution of apps in the Apple App Store and in the Google Play Store worldwide as of September 2021, by monetization method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1269868/distribution-of-apps-worldwide-by-monetization-method/
Appfigures. "Distribution of Apps in The Apple App Store and in The Google Play Store Worldwide as of September 2021, by Monetization Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2021, /statistics/1269868/distribution-of-apps-worldwide-by-monetization-method/
Appfigures, Distribution of apps in the Apple App Store and in the Google Play Store worldwide as of September 2021, by monetization method ÌÇÐÄÆƽâ°æ, /statistics/1269868/distribution-of-apps-worldwide-by-monetization-method/ (last visited July 22, 2026)
Distribution of apps in the Apple App Store and in the Google Play Store worldwide as of September 2021, by monetization method [Graph], Appfigures, September 24, 2021. [Online]. Available: /statistics/1269868/distribution-of-apps-worldwide-by-monetization-method/
