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Reasons for using Snapchat, Instagram and TikTok among teens in the United States as of October 2025

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Source

Release date

April 2026

Region

United States

Survey time period

September 29 to October 9, 2025

Number of respondents

1,458 respondents

Special properties

Sample of 1,458 dyads, with each pair comprised of one U.S. teen aged 13 to 17 and one parent per teen

Method of interview

Online panel

Supplementary notes

Teens are defined as individuals aged 13 to 17.

Respondents who did not give a response or answered "Not a reason" are not displayed.

Citation formats

Reasons for using Snapchat, Instagram, and TikTok among teens U.S. 2025

Published by Thuy D., Jul 21, 2026

According to a survey conducted from September to October 2025, entertainment was the leading reason teens in the United States used Snapchat, Instagram, and TikTok. TikTok recorded the highest share at ** percent and also led in product reviews or recommendations, at ** percent.

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