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Distribution of in-app purchase prices on Android apps on the Google Play Store in the United States from 2018 to 2021

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Source

Release date

September 2022

Region

United States

Survey time period

2018-2021

Special properties

excluding mobile gaming apps, 10,000 most installed non-gaming apps in each analyzed year

Citation formats

U.S. Google Play Store apps in-app purchase price 2018-2021

Published by
Christy Tila,
Nov 27, 2025
Between 2020 and 2021, the share of in-app paid content priced more than 100 U.S. dollars on the Google Play Store in the United States experienced a small increase, going from **** percent to **** percent in the last measured year. The share of in-app purchases on iOS apps with a price between ** and U.S. dollars experienced an increase, going from percent to percent in 2021. In comparison, in-app purchase options priced between **** and **** U.S. dollars represented * percent of the total.
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Topics

Google Play StoreMobile app usageGoogleAndroidApp stores
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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