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Share of TikTok in-app purchases among users in the United States as of January 2023

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Source

Release date

April 2023

Region

United States

Survey time period

January 2023

Number of respondents

1,000 respondents

Age group

16-25 years

Special properties

TikTok users, data concerning iOS device users, based on behavioral data and not-self reported survey data

Supplementary notes

According to the source: "TikTok accounted for over 1% of all paid iOS in-app transactions across participating individuals."

Citation formats

TikTok U.S. in-app spending distribution 2023

Published by
Christy Tila,
Apr 19, 2023

According to a January 2023 study of iOS users in the United States, approximately ** percent of all in-app spending on TikTok went into buying ** coins. TikTok coins are a virtual in-app currency used to reward creators on the platform and buy marketing promotions for content. TikTok subscriptions corresponded to approximately ** percent of all in-app spending among U.S. users in the examined period.

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