YouTube was the social media platform with the biggest reach among U.S. Gen Z and Millennial internet users regardless of gender. During the September 2019 survey, 95 percent of male and 92 percent of female respondents stated that they used the online video platform. In contrast, Facebook had a 70 and 78 percent reach respectively.
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eMarketer. (November 5, 2019). Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer. "Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender." Chart. November 5, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer. (2019). Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer. "Reach of Selected Social Media Platforms among Gen Z and Millennial Internet Users in The United States as of September 2019, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2019, /statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer, Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender ÌÇÐÄÆƽâ°æ, /statistics/471543/millennials-usa-social-media-reach-gender/ (last visited August 01, 2026)
Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender [Graph], eMarketer, November 5, 2019. [Online]. Available: /statistics/471543/millennials-usa-social-media-reach-gender/
