In 2024, Tripadvisor Inc. renamed the category "selling and marketing" to "marketing", thus differentiating marketing costs from personnel costs. Data from 2022 to 2024 refer to the new "marketing" category. Figures up to 2021 refer to direct costs of the old "selling and marketing" category and exclude personnel and overhead costs.
Tripadvisor, Inc.'s global marketing expenses increased by ****percent in 2025 over the previous year. In 2025, the company's marketing costs amounted to ****million U.S. dollars, the highest figure to date.
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U.S. Securities and Exchange Commission. (February 13, 2026). Marketing expenses of Tripadvisor from 2009 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission. "Marketing expenses of Tripadvisor from 2009 to 2025 (in million U.S. dollars)." Chart. February 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission. (2026). Marketing expenses of Tripadvisor from 2009 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission. "Marketing Expenses of Tripadvisor from 2009 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2026, /statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission, Marketing expenses of Tripadvisor from 2009 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/225448/tripadvisor-expenses/ (last visited July 15, 2026)
Marketing expenses of Tripadvisor from 2009 to 2025 (in million U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 13, 2026. [Online]. Available: /statistics/225448/tripadvisor-expenses/
