The source specified that direct costs include: traffic generation expenses from search engines and internet portals, television and print, private label and affiliate program commissions, public relations, and other costs.
Indirect costs include personnel and global supply organization expenses, as well as stock-based compensation costs.
Data prior to 2022 were previously published by the source.
Citation formats
Expedia Group selling and marketing expenses 2007-2025, by type
Expedia Group's global selling and marketing expenses increased by percent in 2025 over the previous year, peaking at *** billion U.S. dollars. That year, direct costs, including spending on search engines, television and print, and public relations, exceeded ****billion U.S. dollars, the highest figure reported by the company to date.
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U.S. Securities and Exchange Commission. (February 13, 2026). Selling and marketing expenses of Expedia Group from 2007 to 2025, by type (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/223982/expedia-selling-and-market-expenses/
U.S. Securities and Exchange Commission. "Selling and marketing expenses of Expedia Group from 2007 to 2025, by type (in million U.S. dollars)." Chart. February 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/223982/expedia-selling-and-market-expenses/
U.S. Securities and Exchange Commission. (2026). Selling and marketing expenses of Expedia Group from 2007 to 2025, by type (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/223982/expedia-selling-and-market-expenses/
U.S. Securities and Exchange Commission. "Selling and Marketing Expenses of Expedia Group from 2007 to 2025, by Type (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2026, /statistics/223982/expedia-selling-and-market-expenses/
U.S. Securities and Exchange Commission, Selling and marketing expenses of Expedia Group from 2007 to 2025, by type (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/223982/expedia-selling-and-market-expenses/ (last visited July 27, 2026)
Selling and marketing expenses of Expedia Group from 2007 to 2025, by type (in million U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 13, 2026. [Online]. Available: /statistics/223982/expedia-selling-and-market-expenses/
