In 2023, the viewer penetration rate of paid over-the-top (OTT) video services among OTT users in South Korea amounted to roughly ** percent. It jumped from roughly ** percent to over ** percent in 2021.
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Korea Creative Content Agency. (May 21, 2024). Paid Over-the-top (OTT) video viewer penetration rate in South Korea from 2019 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1407563/south-korea-paid-ott-video-service-usage-rate/
Korea Creative Content Agency. "Paid Over-the-top (OTT) video viewer penetration rate in South Korea from 2019 to 2023." Chart. May 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1407563/south-korea-paid-ott-video-service-usage-rate/
Korea Creative Content Agency. (2024). Paid Over-the-top (OTT) video viewer penetration rate in South Korea from 2019 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1407563/south-korea-paid-ott-video-service-usage-rate/
Korea Creative Content Agency. "Paid Over-the-top (Ott) Video Viewer Penetration Rate in South Korea from 2019 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2024, /statistics/1407563/south-korea-paid-ott-video-service-usage-rate/
Korea Creative Content Agency, Paid Over-the-top (OTT) video viewer penetration rate in South Korea from 2019 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1407563/south-korea-paid-ott-video-service-usage-rate/ (last visited July 24, 2026)
Paid Over-the-top (OTT) video viewer penetration rate in South Korea from 2019 to 2023 [Graph], Korea Creative Content Agency, May 21, 2024. [Online]. Available: /statistics/1407563/south-korea-paid-ott-video-service-usage-rate/
