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Thoughts on the preference of on- or offline shopping when purchasing books in South Korea as of March 2021

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Source

Release date

May 2021

Region

South Korea

Survey time period

March 30 to April 1, 2021

Number of respondents

1,000 respondents

Age group

19-59 years

Method of interview

Online survey

Citation formats

Thoughts on preferring on- or offline shopping for books South Korea 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 18, 2022
According to a survey conducted among South Koreans in 2021 on their thoughts on purchasing books online or offline, more than ** percent of respondents stated that while visiting a bookstore might cost more time and money, going there had its own value which was enough for them. Overall, price seemed to be an important factor for consumers' decision to purchase books online.
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