In the fourth quarter of 2024, retail sales value of non-food FMCG generated through e-commerce constituted ** percent of the total non-food FMCG sales in Taiwan. In comparison, hypermarkets made up ** percent of the market.
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Kantar Worldpanel. (March 14, 2025). Distribution of non-food fast-moving consumer goods (FMCG) retail sales value in Taiwan in 4th quarter 2024, by sales channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1004813/taiwan-non-food-fmcg-retail-sales-value-share-by-sales-channel/
Kantar Worldpanel. "Distribution of non-food fast-moving consumer goods (FMCG) retail sales value in Taiwan in 4th quarter 2024, by sales channel ." Chart. March 14, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1004813/taiwan-non-food-fmcg-retail-sales-value-share-by-sales-channel/
Kantar Worldpanel. (2025). Distribution of non-food fast-moving consumer goods (FMCG) retail sales value in Taiwan in 4th quarter 2024, by sales channel . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1004813/taiwan-non-food-fmcg-retail-sales-value-share-by-sales-channel/
Kantar Worldpanel. "Distribution of Non-food Fast-moving Consumer Goods (Fmcg) Retail Sales Value in Taiwan in 4th Quarter 2024, by Sales Channel ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Mar 2025, /statistics/1004813/taiwan-non-food-fmcg-retail-sales-value-share-by-sales-channel/
Kantar Worldpanel, Distribution of non-food fast-moving consumer goods (FMCG) retail sales value in Taiwan in 4th quarter 2024, by sales channel ÌÇÐÄÆÆ½â°æ, /statistics/1004813/taiwan-non-food-fmcg-retail-sales-value-share-by-sales-channel/ (last visited August 05, 2026)
Distribution of non-food fast-moving consumer goods (FMCG) retail sales value in Taiwan in 4th quarter 2024, by sales channel [Graph], Kantar Worldpanel, March 14, 2025. [Online]. Available: /statistics/1004813/taiwan-non-food-fmcg-retail-sales-value-share-by-sales-channel/