Julia Stoll
Research expert covering TV and video media
Book market in China - statistics & facts
China's book industry stands at the intersection of tradition and modernity, with a rich literary history evolving alongside the rapid technological advancements. Driven by its ever-expanding middle class and urbanization, the nation’s appetite for knowledge and storytelling is growing. On average, Chinese children and teens read about 11.65 printed and digital books per year, whereas adults consumed about 8.28 books annually, compared to less than five books in 2010. The readership preferences are diverse.
