In 2021, the most influential factor when buying a beauty or grooming product among millennials in the United States was the way the product made you look or feel, as stated by 50 percent of survey respondents. Around 45 percent of consumers took the presence of healthy ingredients into consideration, while only 14 percent of participants said that their choices in beauty and grooming products were influenced by media articles or influencers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
NCSolutions. (July 1, 2021). Most influential factors when choosing beauty and grooming products to buy among millennials in the United States in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1289720/influences-when-buying-care-products-for-millennials/
NCSolutions. "Most influential factors when choosing beauty and grooming products to buy among millennials in the United States in 2021." Chart. July 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1289720/influences-when-buying-care-products-for-millennials/
NCSolutions. (2021). Most influential factors when choosing beauty and grooming products to buy among millennials in the United States in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1289720/influences-when-buying-care-products-for-millennials/
NCSolutions. "Most Influential Factors When Choosing Beauty and Grooming Products to Buy among Millennials in The United States in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2021, /statistics/1289720/influences-when-buying-care-products-for-millennials/
NCSolutions, Most influential factors when choosing beauty and grooming products to buy among millennials in the United States in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1289720/influences-when-buying-care-products-for-millennials/ (last visited July 30, 2026)
Most influential factors when choosing beauty and grooming products to buy among millennials in the United States in 2021 [Graph], NCSolutions, July 1, 2021. [Online]. Available: /statistics/1289720/influences-when-buying-care-products-for-millennials/
