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Advertising expenditure in the cosmetics industry in Germany in 2021 and 2022, by product group (in million euros)

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Source

Release date

October 2022

Region

Germany

Survey time period

2021 and 2022 (January to September)

Supplementary notes

Figures were rounded.

Citation formats

Advertising expenditure in the cosmetics industry Germany 2022, by product group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2024

Haircare saw the highest advertising expenditure among the cosmetic product groups listed in 2022, at around *** million euros, though this was a decrease compared to the year before. Total advertising expenditure amounted to around **** billion euros that same year.

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