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Share of influencer content seen by Instagram users in the United States as of January 2022, by age

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Sources

Release date

January 2022

Region

United States

Survey time period

January 2022

Number of respondents

1,318 respondents

Age group

13 years and older

Citation formats

U.S. Instagram users on seeing Instagram influencer content 2022, by age

Published by Thuy D., Aug 10, 2022
According to a 2022 report conducted in the United States, ** percent of Instagram users aged 18 to 24 years said that more than ** percent of what they saw on Instagram was influencer content. Overall, ** percent of respondents aged 25 to 34 years reported the same. For those in the ** to 54-year age group, ** percent said they didn't see any influencer content when using the social media platform.
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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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