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Instagram in the Nordics - statistics & facts

Instagram has emerged as an unstoppable force in the Nordics. Its rise is reflected in the countries’ high social media penetration rate, which presents a fascinating snapshot of social media dynamics in one of the most-connected regions in the world. Yarn and knitting are among some of the most popular trends shared in the region. For example, the PetiteKnit brand received the third-highest number of mentions on Instagram in Norway and the second-most mentions in Denmark.
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Published by Daniel Slotta, Dec 17, 2025

Key insights

  • Share of Instagram users in Sweden
  • 66%
  • Share of Instagram users in Finland
  • **%
  • Share of Instagram users in Norway
  • **%

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