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Share of users of selected social networks forecast in the United States from 2019 to 2024

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Source

Release date

February 2021

Region

United States

Survey time period

October 2020

Supplementary notes

* TikTok forecast as of August 2020. The rest of the data show a forecast as of October 2020.
The source adds the following information: "Mobile phone users of any age who access their Snapchat account via mobile phone app at lest once per month, and internet users of any age who access their TikTok or Instagram account via any device at least once per month."

Citation formats

Share of users of selected social networks in the United States 2019-2024

Published by Thuy D., Feb 19, 2021
As of **, TikTok's penetration rate was expected to reach over ** percent in 2020, up from **** percent the previous year. The penetration rate of TikTok was projected to further increase the following years, competing with Snapchat by 2024. Snapchat and TikTok were forecast to have penetration rates of **** percent and **** percent, respectively. Instagram was expected to remain the most used app out of the three, with a **** percent penetration rate by 2024.
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