The source adds the following information: Respondents were asked to rate a feature's importance on a scale of 1-5, where 1="not valuable" and 5="extremely valuable". Further methodology notes were not mentioned by the source.
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Most in-demand mobile banking features in the U.S. 2024
As of September 2024, security-related features dominated the landscape of mobile banking features in the United States. Unusual account activity alerts emerged as the most highly valued feature among mobile banking users. Social security number breach detection followed closely, with ** percent of users perceiving it as extremely valuable, underscoring the critical importance of robust security measures in mobile banking applications.
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LinkedIn, & eMarketer. (November 25, 2024). Most important features of mobile banking for users in the United States as of September 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1285945/most-demanded-features-of-mobile-banking-usa/
LinkedIn, und eMarketer. "Most important features of mobile banking for users in the United States as of September 2024." Chart. November 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1285945/most-demanded-features-of-mobile-banking-usa/
LinkedIn, eMarketer. (2024). Most important features of mobile banking for users in the United States as of September 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1285945/most-demanded-features-of-mobile-banking-usa/
LinkedIn, and eMarketer. "Most Important Features of Mobile Banking for Users in The United States as of September 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Nov 2024, /statistics/1285945/most-demanded-features-of-mobile-banking-usa/
LinkedIn & eMarketer, Most important features of mobile banking for users in the United States as of September 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1285945/most-demanded-features-of-mobile-banking-usa/ (last visited July 26, 2026)
Most important features of mobile banking for users in the United States as of September 2024 [Graph], LinkedIn, & eMarketer, November 25, 2024. [Online]. Available: /statistics/1285945/most-demanded-features-of-mobile-banking-usa/