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Number of users of buy now, pay later (BNPL) services in the United States from 2021 to 2023, with forecasts from 2024 to 2028

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Source

Release date

October 2024

Region

United States

Survey time period

August 2024

Age group

14 years and older

Special properties

internet users who have both accessed a BNPL account and made a purchase with at least once during the calendar year

Supplementary notes

Transactions include purchases of goods and services.

Citation formats

Users of buy now, pay later (BNPL) in the U.S. 2021-2023, with forecasts to 2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 2, 2024

BNPL user growth in the United States is expected to slow down significantly in the years following 2024, although the source does not state why. This is according to a forecast made in August 2024 and released a few months later. It predicts that in 2024, over ** percent of the U.S. population will have accessed and used some form of buy now, pay later. The slowdown contrasts figures on BNPL transaction value, which is expected to keep growing. Sources connect economic challenges with a potentially growing use of BNPL in the United States, although there is no concrete proof of such a connection. As of 2024, the BNPL market remains unregulated.

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Other statistics that may interest you BNPL (Buy Now, Pay Later)

Market share

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Brands (pure play)

8

User demographics

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Product verticals

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Transaction value

6

User number

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Debt and delinquency

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Forecasts

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Topics

BNPL (Buy Now, Pay Later)Online shopping behavior in the United StatesFintechPayPalApple Pay
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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