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Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category

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Source

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Release date

December 2021

Region

United States

Survey time period

February 2020 and 2021

Citation formats

Share of Valentine's Day purchases among U.S. consumers 2020-2021, by category

Published by
F. Watty,
Jan 21, 2022
At nearly ** percent in 2020 and roughly **** percent in 2021, chocolate held the highest share of Valentine's Day purchases in the United States, suggesting that it is the treat of choice for the romantic occasion. Many U.S. consumers also purchased hair care products, bath and body goods, as well as candy in both years.
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Topics

Valentine's Day in the U.S.U.S. Christmas season shoppingChocolate in the U.S.Holiday season e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behavior
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