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What do you expect the average discount to be on Black Friday and/or Cyber Monday?

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Source

In cooperation with
Release date

November 2021

Region

Germany

Survey time period

October 2021

Number of respondents

1,003 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "What do you expect the average discount on [category XY] to be on Black Friday and/or Cyber Monday?"

The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats

Average expected discount on Black Friday and Cyber Monday in Germany 2021

Published by
F. Watty,
Jan 17, 2022
For 2021's Black Friday and Cyber Monday, the majority of consumers in Germany were expecting to see product discounts between ** and ** percent. Specifically, around half of the respondents expected average discounts to be between ** and ** percent, while just over ** believed the average would be between ** and ** percent. Only *** percent of surveyed German shoppers believed average discounts of over ** percent were realistic.
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