Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
According to a 2020 survey conducted with fashion consumers in five countries in Europe including the United Kingdom (UK), France, Germany, Italy, and Spain, the majority of consumers were of the opinion that brands should be required by law to say if they are paying the workers who make their products a fair, living wage. Whereas the share of respondents agreeing with this statement was at ** percent in Germany, in the UK more consumers (at ** percent) found this statement important.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos MORI, & Fashion Revolution. (January 6, 2021). Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI, und Fashion Revolution. "Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020." Chart. January 6, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI, Fashion Revolution. (2021). Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI, and Fashion Revolution. "Share of Consumers Who Think It's Important for Brands to Be Required by Law to Say If They Are Paying The Workers Who Make Their Products a Fair, Living Wage in Selected European Countries as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2021, /statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI & Fashion Revolution, Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/ (last visited July 30, 2026)
Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020 [Graph], Ipsos MORI, & Fashion Revolution, January 6, 2021. [Online]. Available: /statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
