In 2019, most respondents in Italy declared to buy their clothes at "fast fashion" stores. More specifically, the share of people purchasing in such stores added up to ** percent. Furthermore, about ** percent of consumers involved in the survey affirmed to choose ethical brands, whereas percent of interviewees preferred second hand shops. As of 2019, most Italian consumers stated to buy clothes mainly during sales season, while the share of people who usually purchased clothes throughout the year was much lower.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov Italy. (November 19, 2019). Generally speaking, where do you prefer buying clothes (on and offline)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy. "Generally speaking, where do you prefer buying clothes (on and offline)?." Chart. November 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy. (2019). Generally speaking, where do you prefer buying clothes (on and offline)?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy. "Generally Speaking, Where Do You Prefer Buying Clothes (on and Offline)?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2019, /statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy, Generally speaking, where do you prefer buying clothes (on and offline)? ÌÇÐÄÆƽâ°æ, /statistics/1098938/preferred-clothing-purchase-channels-in-italy/ (last visited July 29, 2026)
Generally speaking, where do you prefer buying clothes (on and offline)? [Graph], YouGov Italy, November 19, 2019. [Online]. Available: /statistics/1098938/preferred-clothing-purchase-channels-in-italy/
