* Refers to the percentage of the participants who have answered the survey question "I only buy clothes from sustainable brands" with "Definitely agree". The source have not provided the sample size of the survey.
Citation formats
Consumers buying clothes from sustainable brands in the UK 2020, by age and gender
According to a recent consumer survey conducted in the United Kingdom (UK) on sustainable fashion purchase behavior, British men preferred shopping with sustainable fashion brands more than women did, with 53 percent versus 47 percent, respectively. The survey results revealed that male respondents from the age groups 25-34 and 35-44 were more likely to only buy clothes from sustainable brands compared to respondents in the other age groups and gender. Among women polled for this survey, those aged 35-44 and over 55 showed higher preference for sustainable fashion brands.
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YouGov. (August 25, 2020). Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov. "Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender." Chart. August 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov. (2020). Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov. "Share of Consumers Who Prefer Purchasing Clothes from Sustainable Brands in The United Kingdom (Uk) in 2020*, by Age and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2020, /statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov, Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender ÌÇÐÄÆƽâ°æ, /statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/ (last visited August 05, 2026)
Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender [Graph], YouGov, August 25, 2020. [Online]. Available: /statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
