Share of consumers who think it's important for brands to publish detailed information about wages and working conditions for the people in the supply chain in selected European countries as of 2020
Characteristic
Share of respondents
Spain
75%
United Kingdom
73%
Italy
71%
Germany
69%
France
63%
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According to a recent survey conducted with fashion consumers in five countries including the UK, France, Germany, Italy, and Spain, European consumers generally agreed that brands had a responsibility in disclosing information about the wage conditions of their supply chain workers. The share of respondents who agreed with this premise was the highest in Spain at 75 percent and the lowest in Germany, at 63 percent.
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Ipsos MORI, & Fashion Revolution. (January 6, 2021). Share of consumers who think it's important for brands to publish detailed information about wages and working conditions for the people in the supply chain in selected European countries as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1234836/eu-consumer-opinions-on-brands-publishing-supply-chain-workers-wage-information/
Ipsos MORI, und Fashion Revolution. "Share of consumers who think it's important for brands to publish detailed information about wages and working conditions for the people in the supply chain in selected European countries as of 2020." Chart. January 6, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1234836/eu-consumer-opinions-on-brands-publishing-supply-chain-workers-wage-information/
Ipsos MORI, Fashion Revolution. (2021). Share of consumers who think it's important for brands to publish detailed information about wages and working conditions for the people in the supply chain in selected European countries as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1234836/eu-consumer-opinions-on-brands-publishing-supply-chain-workers-wage-information/
Ipsos MORI, and Fashion Revolution. "Share of Consumers Who Think It's Important for Brands to Publish Detailed Information about Wages and Working Conditions for The People in The Supply Chain in Selected European Countries as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2021, /statistics/1234836/eu-consumer-opinions-on-brands-publishing-supply-chain-workers-wage-information/
Ipsos MORI & Fashion Revolution, Share of consumers who think it's important for brands to publish detailed information about wages and working conditions for the people in the supply chain in selected European countries as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/1234836/eu-consumer-opinions-on-brands-publishing-supply-chain-workers-wage-information/ (last visited July 28, 2026)
Share of consumers who think it's important for brands to publish detailed information about wages and working conditions for the people in the supply chain in selected European countries as of 2020 [Graph], Ipsos MORI, & Fashion Revolution, January 6, 2021. [Online]. Available: /statistics/1234836/eu-consumer-opinions-on-brands-publishing-supply-chain-workers-wage-information/
