Share of consumers who think it's important that the clothing they buy is made by workers paid a fair and living wage in selected European countries as of 2020
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Share of respondents
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According to a recent survey conducted with fashion consumers in five European countries including the United Kingdom, France, Germany, Italy, and Spain, about ** percent of UK consumers thought it was important that the clothing they bought was made by workers paid a fair, living wage. This share was lower at ** percent among Italian consumers surveyed in the study.
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Ipsos MORI, & Fashion Revolution. (January 6, 2021). Share of consumers who think it's important that the clothing they buy is made by workers paid a fair and living wage in selected European countries as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1281287/europe-consumer-opinions-buying-clothing-made-by-workers-paid-fair-wage/
Ipsos MORI, und Fashion Revolution. "Share of consumers who think it's important that the clothing they buy is made by workers paid a fair and living wage in selected European countries as of 2020." Chart. January 6, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1281287/europe-consumer-opinions-buying-clothing-made-by-workers-paid-fair-wage/
Ipsos MORI, Fashion Revolution. (2021). Share of consumers who think it's important that the clothing they buy is made by workers paid a fair and living wage in selected European countries as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1281287/europe-consumer-opinions-buying-clothing-made-by-workers-paid-fair-wage/
Ipsos MORI, and Fashion Revolution. "Share of Consumers Who Think It's Important That The Clothing They Buy Is Made by Workers Paid a Fair and Living Wage in Selected European Countries as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2021, /statistics/1281287/europe-consumer-opinions-buying-clothing-made-by-workers-paid-fair-wage/
Ipsos MORI & Fashion Revolution, Share of consumers who think it's important that the clothing they buy is made by workers paid a fair and living wage in selected European countries as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/1281287/europe-consumer-opinions-buying-clothing-made-by-workers-paid-fair-wage/ (last visited August 04, 2026)
Share of consumers who think it's important that the clothing they buy is made by workers paid a fair and living wage in selected European countries as of 2020 [Graph], Ipsos MORI, & Fashion Revolution, January 6, 2021. [Online]. Available: /statistics/1281287/europe-consumer-opinions-buying-clothing-made-by-workers-paid-fair-wage/
