In a survey conducted in Italy in 2019, ** percent of respondents stated that they would like to buy cruelty-free and vegan fashion. Additionally, percent of interviewees declared they already purchased according to these criteria.
In a further survey from the same year, ** percent of respondents affirmed that they had reduced their clothing purchase for ethical reasons.
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Coop Italia. (January 3, 2020). Consumers' attitude towards cruelty-free and vegan fashion in Italy in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1102348/consumers-attitude-towards-cruelty-free-and-vegan-fashion-in-italy/
Coop Italia. "Consumers' attitude towards cruelty-free and vegan fashion in Italy in 2019." Chart. January 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1102348/consumers-attitude-towards-cruelty-free-and-vegan-fashion-in-italy/
Coop Italia. (2020). Consumers' attitude towards cruelty-free and vegan fashion in Italy in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1102348/consumers-attitude-towards-cruelty-free-and-vegan-fashion-in-italy/
Coop Italia. "Consumers' Attitude towards Cruelty-free and Vegan Fashion in Italy in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2020, /statistics/1102348/consumers-attitude-towards-cruelty-free-and-vegan-fashion-in-italy/
Coop Italia, Consumers' attitude towards cruelty-free and vegan fashion in Italy in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1102348/consumers-attitude-towards-cruelty-free-and-vegan-fashion-in-italy/ (last visited August 05, 2026)
Consumers' attitude towards cruelty-free and vegan fashion in Italy in 2019 [Graph], Coop Italia, January 3, 2020. [Online]. Available: /statistics/1102348/consumers-attitude-towards-cruelty-free-and-vegan-fashion-in-italy/
