According to a recent survey conducted with fashion consumers in five European countries including the United Kingdom (UK), France, Germany, Italy, and Spain, about percent of German and Italian consumers thought it was important that the clothing they bought used recycled materials. This share was higher at ** percent among UK consumers surveyed in the study.
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Ipsos MORI, & Fashion Revolution. (January 6, 2021). Share of consumers who think it's important that the clothing they buy used recycled materials in selected European countries as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1238839/eu-consumer-opinions-buying-clothing-that-uses-recycled-materials/
Ipsos MORI, und Fashion Revolution. "Share of consumers who think it's important that the clothing they buy used recycled materials in selected European countries as of 2020." Chart. January 6, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1238839/eu-consumer-opinions-buying-clothing-that-uses-recycled-materials/
Ipsos MORI, Fashion Revolution. (2021). Share of consumers who think it's important that the clothing they buy used recycled materials in selected European countries as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1238839/eu-consumer-opinions-buying-clothing-that-uses-recycled-materials/
Ipsos MORI, and Fashion Revolution. "Share of Consumers Who Think It's Important That The Clothing They Buy Used Recycled Materials in Selected European Countries as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2021, /statistics/1238839/eu-consumer-opinions-buying-clothing-that-uses-recycled-materials/
Ipsos MORI & Fashion Revolution, Share of consumers who think it's important that the clothing they buy used recycled materials in selected European countries as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/1238839/eu-consumer-opinions-buying-clothing-that-uses-recycled-materials/ (last visited August 02, 2026)
Share of consumers who think it's important that the clothing they buy used recycled materials in selected European countries as of 2020 [Graph], Ipsos MORI, & Fashion Revolution, January 6, 2021. [Online]. Available: /statistics/1238839/eu-consumer-opinions-buying-clothing-that-uses-recycled-materials/
