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Market share of generations in the overall and sustainable personal care market in the United States in 2021

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Source

Release date

July 2021

Region

United States

Survey time period

2021

Supplementary notes

The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

Shares have been rounded, The Greatest Generation represents less than 0.5 percent and thus its share was rounded to 0 percent.

Citation formats

Market share in the overall and sustainable personal care market in U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2021

In both the overall personal care and the sustainable personal care markets, * were the biggest spenders in the United States in 2021. ** was the second-largest consumer of eco-friendly personal care products, and the third-largest share belongs to in the United States.
More information on this topic can be found in the report on the sustainable consumption of generations.

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