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Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation

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Source

Release date

July 2021

Region

United States

Survey time period

February 2021

Number of respondents

1,028 respondents

Age group

16 years and older

Supplementary notes

The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

Citation formats

Importance of availability of sustainable fashion consumers in the U.S. 2021

Published by
Bruna Rocco,
Nov 16, 2021

In the United States, Gen Z were most interested in buying sustainable fashion. As of February 2021, ** percent of Gen Z claimed that they would buy more sustainable apparel if it was widely available. More information on this topic can be found in the report on the sustainable consumption of generations.

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