Original survey question: "Which of the following factors do you consider most important when shopping for fashion items? Please select up to three options."
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Leading considerations when buying fashion items Singapore 2024, by generation
The results of a survey on sustainable fashion in Singapore conducted in January 2024 showed that price was the most important factor to consider when purchasing fashion items across all generations of consumers in Singapore. In comparison, ** percent of all consumers in Singapore stated that environmental sustainability or brand ethics was an important factor to consider when buying fashion items.
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YouGov. (January 28, 2024). Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. "Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation." Chart. January 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. (2024). Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. "Leading Factors That Customers Consider When Buying Fashion Items in Singapore as of January 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2024, /statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov, Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/ (last visited July 31, 2026)
Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation [Graph], YouGov, January 28, 2024. [Online]. Available: /statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
