One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of November 2025).
Livestreaming and content-led GMV includes major platforms such as Douyin, Diantao, and Kuaishou, with about 80 percent of GMV generated from livestreaming activities (or more).
Citation formats
Singles' Day GMV of livestreaming and content-led commerce in China 2020-2024
During the Singles' Day sales in China in 2024, livestreaming and content-led commerce recorded a gross merchandise volume (GMV) of *** billion yuan, representing a year-over-year growth of **** percent. By contrast, traditional e-commerce saw a decline in GMV compared to the same period in the previous year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Syntun. (November 12, 2024). Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2024 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Syntun. "Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2024 (in billion yuan)." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Syntun. (2024). Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2024 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Syntun. "Gross Merchandise Value (Gmv) of Livestreaming and Content-led Commerce during Singles' Day Sales in China from 2020 to 2024 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Syntun, Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2024 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/ (last visited July 29, 2026)
Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2024 (in billion yuan) [Graph], Syntun, November 12, 2024. [Online]. Available: /statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
