As of 2021, the number of subscription over-the-top video service users worldwide amounted to around 1.7 billion, marking an increse of over 200 million viewers compared with the previous year. According to a forecast, the growth in users of subscription video streaming services will slow down in the years to come, increasing by not more than 100 million year by year between 2023 and 2025.
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eMarketer. (August 5, 2022). Number of subscription over-the-top video service users worldwide from 2020 to 2025 (in billions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1251691/svod-users-worldwide/
eMarketer. "Number of subscription over-the-top video service users worldwide from 2020 to 2025 (in billions)." Chart. August 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1251691/svod-users-worldwide/
eMarketer. (2022). Number of subscription over-the-top video service users worldwide from 2020 to 2025 (in billions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1251691/svod-users-worldwide/
eMarketer. "Number of Subscription Over-the-top Video Service Users Worldwide from 2020 to 2025 (in Billions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Aug 2022, /statistics/1251691/svod-users-worldwide/
eMarketer, Number of subscription over-the-top video service users worldwide from 2020 to 2025 (in billions) ÌÇÐÄÆƽâ°æ, /statistics/1251691/svod-users-worldwide/ (last visited July 16, 2026)
Number of subscription over-the-top video service users worldwide from 2020 to 2025 (in billions) [Graph], eMarketer, August 5, 2022. [Online]. Available: /statistics/1251691/svod-users-worldwide/
